'Tight Market Tactics' Workshop Content

Tight Market Tactics for Small and Medium Business Enterprise:

Don’t be dominated by a poor performing market, Tight Market Tactics is your secret weapon to proactively battling the market with a clear plan to keep business booming. Tight Market Tactics will assist you to deploy unrealised support networks and leverage the strength of your existing customer base.

During this effective half day workshop you will learn:

  • Fundamentals to being proactive
  • Benefits of working with ideal customers/clients
  • Importance of sound planning
  • Understanding the long game
  • How to unleash the power of third party endorsement
  • What a referral is
  • Who to ask, when to ask and how to ask for referrals
  • Importance of Advocates
  • Building more Advocates
  • Investing into Centres of Influence
  • Creation of your referral and advocates plan

Tight Market Tactics for Sales Managers:

Sales Managers! Position yourself as leaders with Tight Market Tactics.

Sales Management works well in good times, your processes and systems keep you soaring, however in tough times it’s having the ability to be a strong leader and coach that will see you lead your team to success.

Revitalise and improve your skills! T.M.T. for Sales Managers is your secret weapon to proactively battle the market with a clear plan to keep your sales team performing and business booming. T.M.T. for Sales Managers will equip you with strong leadership and coaching skills, leverage the strength of your existing customer base and increase the effectiveness of your sales team.

During this effective half day workshop you will learn:

  • Fundamentals of good coaching
  • Coaching styles
  • Establishing activity objectives
  • Clearly defining the role of a coach
  • Creating a referral and coaching model
  • Coaching in the field
  • Personal needs coaching
  • Developing new techniques, tips and processes
  • Managing your time and activity
  • Dealing with push back
  • Creating individual action plans

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Workshop Presenter:
John Morrell



John Morrell is a proven partnership broker with over 30 years of hands-on Sales and Marketing experience.

A top performer in sales and sales management, John understands the daily challenges faced by motivated professionals when it comes to leveraging Sales teams and their respective clients for new business. Also known as The Referral Guru, John Morrell is another iconic brand in New Zealand business.